How to choose the right trade show banner for your business

When it comes to trade show banners, there are a lot of factors to consider in order making sure you’re choosing the right one for your business. 

Here are 15 things to keep in mind when selecting a banner for your next trade show:

1. Consider the size and layout of your booth space. 

You’ll want to make sure that your banner is large enough to be seen by potential customers, but not so large that it overwhelmed the demographics of attendees at previous shows. If you’re targeting a specific audience, you’ll want to make sure your banner reflects that.

2. The design of your banner is also important. 

Make sure it’s eye-catching and easy to read from a distance. Use colors and images that reflect your brand and make sure the overall design is professional.

3. Keep your message clear and concise. 

Don’t try to cram too much information onto your banner- you want people to be able to read it from a distance and understand what you’re selling without having to stop and stare at it for a while.

4. Make sure your contact information is visible and easy to find. 

If someone is interested in your product or service, they should be able to quickly find your website or social media handle so they can follow up with you after the show.

5. If you’re selling a physical product, consider using a mockup of the product on your banner. 

This can help potential customers visualize what they’re buying and see the value in your product.

6. If you’re offering a service, use before-and-after photos or testimonials from satisfied customers on your banner. 

This can help show potential customers the results they can expect from working with you.

7. Use strong calls to action on your banner. 

Make it clear what you want people to do when they see your banner- whether that’s visiting your website, signing up for your email list, or following you on social media.

8. Make sure your banner is readable from a distance. 

If people can’t read your banner from 10 feet away, they’re not going to stop and try to figure it out. Use large fonts and high-contrast colors to make sure your message is clear.

9. Use images that are relevant to your business and brand. 

People should be able to look at your banner and quickly understand what you’re selling. If you’re using generic stock photos, they’re not going to get the message you’re trying to communicate.

10. Keep the design of your banner simple. 

You don’t want people to be distracted by a busy or cluttered design- keep it clean and easy to read.

11. Consider using a retractable banner stand. 

This can be a great way to save space in your booth while still having a large, eye-catching banner. Plus, they’re easy to set up and take down.

12. If you’re planning on using your banner at multiple trade shows, make sure it’s durable. 

You don’t want it to fall apart after a few uses, so choose a material that’s made to last.

13. Make sure your banner is easy to transport. 

You don’t want it to be a hassle to lug around or get damaged in transit. If you’re using a retractable banner stand, this will be easier since they’re typically lighter and more compact.

14. Consider investing in a custom trade show banner. 

This can help you really stand out from the crowd and get people’s attention. Plus, it shows that you’re serious about your business and are willing to invest in your marketing.

15. Make sure you have a plan for what to do with your banner after the trade show. 

You don’t want it to just sit in a closet and collect dust- consider donating it to a local school or charity, or using it as signage in your office or store.


When selecting a banner for your next trade show, keep these 15 things in mind: size, layout, design, message, contact information, calls to action, and transportability. A custom banner can really make your booth stand out and attract attention from potential customers. And after the show, don’t forget to put your banner to good use- donate it, hang it up in your office, or use it as signage in your store.

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