September 3, 2021

    Reasons Why Sticker Marketing’s Social Power is Still Effective

    Statista found that in 2019 U.S. businesses spent $21.23 billion on marketing – a huge amount! Especially in times of…
    April 19, 2021

    Understanding Digital Marketing

    Congregate online; the homogeneous mass consumer population is fragmenting into ever smaller niche groups, with increasingly individual requirements. Micropublishing of…
    5 days ago

    10 Ways To Help Someone Stop Drinking

    If you know someone addicted to alcohol or drugs, then it’s time to help them by stopping their addiction. While your…
    April 11, 2021

    Different types of hosting

    There are basically three different types of hosting offered by web hosting companies – all of which are perfectly acceptable…
    August 4, 2021

    CHEAP SHAPEWEAR YOU SHOULD TRY TODAY

    Shapewear is ideal for helping make yourself sexier and slimmer, especially if you have unwanted belly fats and bulges that…
    2 weeks ago

    Spend Analysis Data and Software

    Spend Analysis Software is one such product that has been developed to improve the processes involved in the business. It…
    March 7, 2021

    The Confusing Myth

    First of all, let me make something clear – do not intend to replace or contradict the medical advice or…
    April 29, 2021

    Relationships between endorsers, causes, and brands

    Introduction The success of strategic brand alliances rests on the relationship between parties. Most importantly, there should be consistency in…

    Top News

      April 29, 2021

      Goats’ Milk Is Different from Cows’ Milk

      You might be wondering about other forms of milk, such as goats’ milk. For many, cows’ milk is very inflammatory,…
      May 1, 2021

      Attributes of Effective Celebrity Endorsers

      Marketing communications scholars have dedicated much attention to identifying the specific attributes that characterize successful celebrity endorsers (e.g. Friedman &…
      April 23, 2021

      Grass-Fed Dairy Is the Kind You Should Eat

      As we will discuss in the chapter on fats, Americans are consuming a diet that’s too rich in inflammatory omega-6…
      April 23, 2021

      Organization-public relationships and negative information

      Although research in this area is limited, the state of the relationship between an organization and its key stakeholders has…
      April 29, 2021

      Relationships between endorsers, causes, and brands

      Introduction The success of strategic brand alliances rests on the relationship between parties. Most importantly, there should be consistency in…
      April 27, 2021

      Relationship Management Theory

      Relationship management theory has its foundations in Ferguson’s (1984) call for a focus on organization-public relationships (OPR) in the field…
      April 25, 2021

      Benefits of positive organization-public relationships

      High quality relationships between organizations and their key publics result in positive outcomes for organizations such as mutual understanding and…
      August 13, 2021

      What are the Benefits of an Ergonomic Chair?

      What is an Ergonomic chair? Well Ergonomics is a science, sometimes referred to as human engineering or biotechnology. It’s usual…

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