Lifestyle
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Why And How To Use Infrared Bathroom Heaters?
Infrared bath heaters ensure a spa-like atmosphere while reducing energy and space. But which infrared heaters are appropriate for your…
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Attributes of Effective Celebrity Endorsers
Marketing communications scholars have dedicated much attention to identifying the specific attributes that characterize successful celebrity endorsers (e.g. Friedman &…
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Goats’ Milk Is Different from Cows’ Milk
You might be wondering about other forms of milk, such as goats’ milk. For many, cows’ milk is very inflammatory,…
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Relationships between endorsers, causes, and brands
Introduction The success of strategic brand alliances rests on the relationship between parties. Most importantly, there should be consistency in…
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Relationship Management Theory
Relationship management theory has its foundations in Ferguson’s (1984) call for a focus on organization-public relationships (OPR) in the field…
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Benefits of positive organization-public relationships
High quality relationships between organizations and their key publics result in positive outcomes for organizations such as mutual understanding and…
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Grass-Fed Dairy Is the Kind You Should Eat
As we will discuss in the chapter on fats, Americans are consuming a diet that’s too rich in inflammatory omega-6…
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Organization-public relationships and negative information
Although research in this area is limited, the state of the relationship between an organization and its key stakeholders has…
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Defining your digital marketing strategy
Once you’ve decided that you do, in fact, need to pursue some form of digital marketing, the next step is…
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The main steps of building your website
Different businesses will follow different processes involving different groups of people when designing, developing and implementing a website, but regardless…
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