Business
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Why hire an overseas moving company?
Are you looking for a job in another country? Allow us to assist you in making a move to your…
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Relationships between endorsers, causes, and brands
Introduction The success of strategic brand alliances rests on the relationship between parties. Most importantly, there should be consistency in…
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Relationship Management Theory
Relationship management theory has its foundations in Ferguson’s (1984) call for a focus on organization-public relationships (OPR) in the field…
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Grass-Fed Dairy Is the Kind You Should Eat
As we will discuss in the chapter on fats, Americans are consuming a diet that’s too rich in inflammatory omega-6…
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Organization-public relationships and negative information
Although research in this area is limited, the state of the relationship between an organization and its key stakeholders has…
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Understanding Digital Marketing
Congregate online; the homogeneous mass consumer population is fragmenting into ever smaller niche groups, with increasingly individual requirements. Micropublishing of…
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Defining your digital marketing strategy
Once you’ve decided that you do, in fact, need to pursue some form of digital marketing, the next step is…
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The main steps of building your website
Different businesses will follow different processes involving different groups of people when designing, developing and implementing a website, but regardless…
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Different types of hosting
There are basically three different types of hosting offered by web hosting companies – all of which are perfectly acceptable…
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Writing effective web content
We already know a bit about the characteristics of online users from our look at online consumer behavior in the…
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