Video ads perform better than other forms of advertisements. Businesses are trying to create perfect video ads to enhance their sales. When it comes to making videos, you may think that it is a tedious task that takes hours to finish. However, if you have the right tools, such as an online video editor, you can create a video ad quickly. Let’s visit this site to learn more about video editing software.
In this article, we will give you a step-by-step guide to making a video ad. We will share a few tips regarding how to create one in less than 10 minutes.
A Brief Guide to Create a Video Ad
Before you start creating a video ad, you must be familiar with the entire process. Even if you want to make a quick video, you should know how to create an effective one. Here is a step-by-step guide.
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Make an effective plan
Planning is essential for almost everything. Even if you dedicate only one minute to planning, it is a must.
Ask yourself the purpose of the video ad.
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Are you promoting a service or product? Can you offer a discount to your customers? What makes your service or product so special? Does your product solve any problems?
If your video ad revolves around these questions, there are higher chances of generating more sales.
Personalize
When you use an online video editor, it gives you access to a lot of templates. These templates ensure that you can create your advertisement quickly. However, you must try to personalize the video.
Consider adding your pictures, customers, or maybe employees’ pictures. Moreover, you can add testimonials as well. You can also show a person using your service or product, if possible.
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Get a script
Don’t ignore it. If you don’t have enough time to write a script, ask one of your colleagues to do it for you. It doesn’t work when you try to create a video without any script.
Consider hiring a professional script writing on Upwork or other marketplaces. It will increase the chances of your success.
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Speak with confidence
If you are shooting yourself, make sure that you look confident. A quality video ad should have a voice with visuals. If you are not comfortable speaking in front of a camera, ask someone else to do it instead. However, don’t ignore the importance of audio.
Pay attention to lighting
While shooting your video, you should take care of the lighting. If you can’t afford a professional lighting setup, you need to capture it in the daylight.
However, if you are planning to shoot on a regular basis, consider getting a video light kit. Thankfully, there are many affordable options for you. It will pay you in the long run.
Make it short
Unless you are making a how-to video, create a short video ad. People don’t have time to watch long advertisements. They will simply “skip” your ad and get back to their video. Hence, you need to deliver the message as quickly as possible.
In addition, you need to consider the video ad duration of different platforms. Ask yourself if you want to run the ad at the start, mid, or end of the video. These factors impact the length of your video ad.
For instance, YouTube allows viewers to skip a pre-roll video ad after five seconds. Its maximum length could be 20 seconds. Consider these elements to create a powerful video ad.
Include a clear call-to-action
A video ad should have a clear call to action. Whoever watches your advertisement should know exactly what to do next. Many video ads fail because they have confused call-to-actions. When the audience doesn’t have an action plan, they ignore it and move on.
Use a quality online video editor
While creating a video advertisement, it is important to use a quality editor. An online video editor is easy to use and requires no download. There are also huge media libraries that speed up the entire process.
When you have a template, you only have to customize and your ad is ready. Thankfully, there are stickers, overlays, and modern effects as well. You can use these elements to create a unique advertisement.
How to Create a Video Ad in Less Than 10 Minutes?
Now, you know everything about creating a video ad. It is time to get in action and create a masterpiece. One of the quickest ways to do so is by using an online video editor.
To speed up the process, you have to find a template that meets your requirements. Then, you need to gather materials to customize the template. If you have any testimonials or personal pictures, you can use them in the video.
Moreover, you need to add your logo and other contact details. To make it engaging, you can use effects and stickers. It will convey emotions as well.
Apart from adding media, you can remove some parts of the ready-made template as well. As discussed earlier, short and precise ads work better than the longer versions.
Parting Words
Although it is easy to use an online video editor, don’t hesitate to watch tutorials. If you can’t understand a function, you can always watch videos to get the most out of it. When you are familiar with the features it offers, creating stunning video ads is just a matter of minutes.
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