What is Digital Marketing?
Digital marketing can be referred to as a multi-faceted strategy whose goal is to reach the target audience, and build relationships with a base of consumers online. In digital marketing, a vast range of channels is used to reach the target audience. The chief aim of all the efforts is to boost the customer base and retain the existing customers.
A digital marketing agency does work on the following domains of marketing:
- Content marketing
- Video production and marketing
- Cellular device marketing
- Advertising campaigns on different platforms
- Social media marketing
The most important question is that businesses need to hire the top digital marketing companies in Austin to get the best results on their investment.
For that reason, this blog post will discuss the different types of digital marketing agencies and how do they differ in providing marketing services.
Digital Marketing Agency
A digital marketing agency performs the function of racing out to customers online by using omnichannel marketing. These agencies do marketing using all the different channels, and even through a single channel – depending on the client’s requirements.
The digital agencies get to interact with customers by using different channels such as:
- Guest blogging and on-page blogging
- Email marketing
- Social media accounts management
- Advertisements on different online platforms
- And several other marketing methods on various online channels
The concept of omnichannel marketing refers to the provision of a seamless customer experience across many different channels throughout their lifecycle. All the marketing services that are offered by digital marketing companies are not based on conventional marketing services.
Full-Service Digital Marketing Company
This type of digital agency has a large area of services as compared with all other types of marketing companies. A full-service agency works on the principle of partnering with a business in handling projects a business wants to get done.
These agencies take care of full campaigns such as email marketing campaigns and website development and design revamping. With close collaboration, a full-stack digital agency can add a lot of support to the existing marketing team of a business – at a low financial investment.
Inbound Marketing Agency
The inbound marketing company offers services around all inbound marketing strategies. The inbound strategies for marketing made by these agencies are not like the traditional marketing tactics.
They do marketing with the goal of:
- Position a business in such a way that customers online can easily find them
- Long-term trust-building
- Generation of sales through proper funnels
The inbound strategies used by these agencies are executed to generate a significant amount of results. However, the inbound marketing strategies are made to produce results on a long-term basis.
PPC and SEO Agency
The digital marketing companies that specialize in PPC advertisements (pay per click) and SEO (search engine optimization) may provide both or a single service.
The SEO agency helps client businesses to rank their website higher on search engines through:
- Keyword research
- Website auditing
- Link building
- Metadata assessment
- Video description optimization
On the other hand, a PPC agency does all the marketing based on posting ads on different platforms like Facebook, Google, Twitter, etc.