Fashion
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Relationships between endorsers, causes, and brands
Introduction The success of strategic brand alliances rests on the relationship between parties. Most importantly, there should be consistency in…
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Relationship Management Theory
Relationship management theory has its foundations in Ferguson’s (1984) call for a focus on organization-public relationships (OPR) in the field…
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Grass-Fed Dairy Is the Kind You Should Eat
As we will discuss in the chapter on fats, Americans are consuming a diet that’s too rich in inflammatory omega-6…
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Milk Increases Your Risk for Cancer
It’s not often that the country’s top health experts join forces to bring down one of America’s most cherished foods.…
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Limit Alcohol Consumption
Alcohol You have probably heard that red wine reduces the risk of heart attack, but before you go and refill…
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The Confusing Myth
First of all, let me make something clear – do not intend to replace or contradict the medical advice or…
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The Mediterranean Diet
To achieve the goals you set in life, it is crucial to be determined, disciplined, and to keep to the…
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