The latest addition to the Discovery Channel family is the launch of Discovery Tamil, a 24-hour TV channel that offers a wide range of entertainment and educational programs. This new service will be broadcasted by Discovery Networks Asia-Pacific. Launched in 2011, the channel is the most popular Tamil entertainment channel in the country, and its content is tailored to the local taste. The network has a strong viewership across all age groups and genders.
The channel will also be available on satellite and cable platforms. Besides its regional content, Discovery Tamil is also launching new series in English. These include The Secret Life of Pets, The Secret of the Jungle and Acham Yenbathu Madamaiyada. The new show will be produced by top Tamil actors and will be screened in the second quarter. The channel will be a part of Discovery India, which is a 51:49 joint venture between TV18 and A+E Networks.
In celebration of the Tamil New Year, the channel is introducing a month-long programming line-up on tigers. The programming will explore the tiger’s life cycle and other animal behaviour. Additionally, Discovery Tamil is extending its network portfolio to 11 unique content channels in India, including Acham Yenbathu Madamaiyada. These two new shows will be shown on Sat-Sun at 12 PM and 4 PM, respectively.
Dish TV, one of the biggest DTH platforms in India, is adding the channel to their lineup. This will allow the channel to reach the Tamil-speaking population of Northern India. In addition to its launch on Dish TV, Discovery Tamil is also available on local cable TV operators in other parts of the country. Its success will determine whether or not other regional channels will follow suit. This move will definitely expand the channel’s presence in the Indian market.
Earlier, Discovery Tamil launched in 2011. The channel is available in the Telugu language. Its sister channels, Sirippoli and Chithiram TV, were launched in 2011 and 2012, respectively. The channels have been the pioneers of regional language infotainment, with a strong presence in each of them. Discovering Tamil is an essential part of the news and entertainment landscape in the country. In the country, the two languages are the most widely spoken languages.
Aside from Tamil, Discovery Tamil has also been launched on other languages, including Bengali and Hindi. The premium sports channel DSPORT will also be launched on these regional channels. In addition to Discovery Tamil, the company’s other channels include TLC, Animal Planet, TLC, and Discover HD World. Its flagship channel, Discovery HD World, is the largest infotainment provider in India, and it’s owned by several prominent politicians.
While the National Geographic Channels Network is now available in 50 languages, the channel’s two channels will soon cease broadcasting in those languages. These channels will be replaced with regional language versions in the coming weeks. The company’s new look will be unveiled on social media and will be more regionally-focused. With this, Discovery Tamil will continue to be a global player in the real life entertainment space. This brand will continue to be the first to launch on all platforms.
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